Gubbey Records is a Louisville based record label that was founded in 1994, but has been especially active in the last five or six years. It is a label responsible for several underground releases each year, and perhaps most well known for the yearly compilation of Louisville music known as Head Cleaner – A Louisville Music Compilation, which has recently been released for the third year. This most recent installation to the series featured 188 bands and their songs and was released across five volumes (three cassettes and two digitally). The first run of physical copies sold out in just two days, with $2.00 from each sold being donated to Louisville radio station, ARTxFM. Here’s what Dave Rucinski of Gubbey Records had to say about the release, Louisville, and more:
What is the mission of Gubbey Records, and how do the Head Cleaner compilations serve that?
The mission of Gubbey Records is to document obscure, isolated and eclectic Louisville music, regardless of genre. The whole Head Cleaner-A Louisville Music Compilation series is about documenting Louisville music on a yearly basis. And while there are many well-known Louisville bands on this compilation series, there are also a slew of completely unknown bands that you will be exposed to for the first time and they are well worth your attention. So, I feel like the compilation fully pays tribute to the labels mission.
This is year three of Head Cleaner, and it’s getting bigger every year. Why do you think it’s gotten so popular, and where do you see it going?
The compilation certainly has had more bands from year to year, but popularity is not what we were seeking, this is about documenting. Here is what I like about this compilation and possibly why some people are attracted to it: It truly is a home grown series, we operate out of a basement with a total staff of three people, no sponsors or outside influence. We try to make it as easy as possible for Louisville bands to submit music, we are inclusive and do not judge the music based off of how many people like your band, genre or your musical expertise. We believe that is up to the listener and history to judge those aspects. And lastly, we believe it is as high quality of a compilation as we can provide.
As far as where I see it going, I guess the sky is the limit…. but one would think that at some point there is a ceiling and it is based off the amount of bands and musical acts that are currently performing in Louisville and that are willing to participate.
Why put it out on tape?
We started off in the 90’s releasing short run cassettes and when we came up with the Head Cleaner project it seemed like the right project to implement cassettes with again. We are able to get quite a bit more music on them then a CD or vinyl record. We found a manufacture that could provide archival quality chrome tape, we mastered and optimized the compilation specifically for cassette, Also they are professionally duplicated on high end gear. This is not your fathers cassettes, they were built to last and sound good.
Another reason for using tape is that we are able to offer our releases at a lower price point that most people will take a chance and buy a release from a newer band that they may not be very familiar with. And we certainly have not forgotten the people who want a digital copy, all of our cassette releases including Head Cleaner come with a digital download card.
Gubbey Records has been around since ’94, but much more active the last few years – what has led to all the recent activity?
We have been quite a bit more active since 2010. Before then, we were doing periodic releases. I was bouncing around the country for work and basically became more stable and focused around 2010 and we have been releasing a lot more records since then.
Do you have any short-term // long-term goals for Gubbey?
Our goals are to expose people to Louisville bands that they may have not otherwise heard of and we hope to do this in the most high quality way that we possibly can. We are constantly striving to provide the best audio and packaging that we can and try to keep our releases reasonably priced. We also have a distribution deal in the works, but are unable to comment further until it is complete.
$2 from each Head Cleaner sold this year went to ARTxFM – why do you believe in what they’re doing?
ARTxFM is much like Lexington’s WRFL. Their programming is unique and engaging and they care about the community that they are a part of. A good majority of their DJ’s are local musicians and they curate shows that are very deep in musical content. They have at least two weekly shows that I am aware of that are completely dedicated to Louisville music. The Deep End with Joey Mudd focuses on early to current Louisville music and Club El Rancho with former Lexintonian Brian Manley focuses on current Louisville music, both are excellent shows. Local music also makes it to their airways heavily in regular broadcast hours as well. Louisville has had a desperate need for a station like this for many years and through the incredible dedication of their staff, I am ecstatic to say that they will be launching on FM on 2/14/16.
What is your musical background outside of running a record label?
I currently play guitar and sing in a Louisville band called Furlong. I have really not had much time to devote to the project in the last few years because of the label, but there has always been something brewing behind the scenes, this year I plan to devote more time to the project and release our first full length LP.
In addition to playing music, I am also an audio engineer. I offer private mastering services through my home studio Tin Pan Basement. I have also run sound for large and small acts and worked in my earlier days for labels in Nashville and New York.
What advice would you give young bands who want to record and promote their music? (Other than putting something out on the Gubbey catalog).
You need to work very hard, there are thousands of other bands competing for the same audience as your band. You will need to outwork other bands if you are trying to be “successful”. This means making the best records that you can, contacting the media when you have important news on shows or releases, putting up flyers, blasting social media, playing tight and interesting shows and touring in your regional area. In short, just when you think you have done enough, do more. All the while, you need to set yourself apart from the other bands while remaining true to your identity as a band, everyone can spot when a someone is not being genuine. Also, no one owes you anything, so be gracious for any help provided to your band in any way, building strong relationships is the key to the music game.
What is your favorite non-musical thing about Louisville?
It is home… I have lived in a lot of great places, but keep finding my way back here… It is a town like no other. From the many parks, great eats and deep history, I don’t know of anywhere else like it. I think it is impossible for you to be bored on weekends, there is always something going on. Also, I love the DIY entrepreneurial spirit that emulates from this town as well, it is pretty infectious.
Who // What are you listening to the most right now?
I have been on quite a bluegrass kick as of late, listening to a ton of old Stanley Brother and Bill Monroe cassettes. Also, here are some other non-local records that I have been listening to: Fella Kuta -Original Suffer Head / I.T.T, Priests- Bodies and Control and Money and Power, Shannon and the Clams-Gone By The Dawn, Crazy Al’- Indiana Punk & New Wave Compilation1976-1983.
Thanks very much to Dave for taking the time for this interview – if you’re interested in finding more about Gubbey Records and their releases, you can check them out in the following ways:
Ben Southworth – January 10th, 2016 – Mount Horeb